Editor's Note: We've updated this article with a new version because all marketers love valuable content. “Every day there are more and more things Jewelry Retouching to manage, to do well and to learn. Who said that? He's definitely someone in content marketing, web strategy, or digital communications, right? Fake. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Do It Right . Gawande is Jewelry Retouching a general surgeon who suggests that applying simple checklists to complex, routine medical procedures can affect overall Jewelry Retouching success rates and reduce infection and mortality. What does his quote have to do with content marketing? A lot. A good content strategy is to take the guesswork out of execution, so creative content can flourish.
To help you get all the details straight, we've developed the Creating Valuable Content™ checklist. We've also updated it since its debut in 2011. According to ahaval, a good content strategy takes the guesswork out so creative content can Jewelry Retouching flourish. Click to tweet As Gawande explains, most professions resist checklists because “we think our tasks are Jewelry Retouching too complicated to reduce to a checklist. But if doctors, project managers and the World Health Organization are convinced of the power of checklists, why shouldn't we? Checklist2016_AhaMediaEdits An overview of valuable content The checklist is designed for digital content creators and marketing teams.
It defines valuable content using five criteria: Findable Readable Understandable Usable Shareable Hats off to Colleen Jones, Founder and Director of Content Science, who inspired some of these references. Gather the decision makers in the same Jewelry Retouching room Before you start using this checklist, it's important to understand how to use it. The first thing to do is to involve the right people. One of the most compelling stories Gawande tells is Jewelry Retouching how some of Detroit's most run-down hospitals instituted a checklist for inserting a central line, also known as an injection port, which is used to minimize the number of times a patient has to be stuck with a needle.