Although it doesn't have the best conversion rate (CR), campaign 3 gets enough cheap clicks to have the best cost per lead. And, as before, Campaign 4 is still a lost cause. Between a low conversion rate and a high cost per click, it generates leads at nearly ten times the cost of a Industry Email List lead from Campaign 3. With an 8% conversion rate, it looks like neither of these campaigns are targeting the wrong traffic, but they could probably both benefit from a little conversion rate optimization on their landing pages. However, while this data paints a clearer picture, Industry Email List your lawyer friend still isn't making money from leads.
She needs to close new customers. To get this insight, we need to look at our sales data. Do you make sales? As useful as traffic and conversion data is, it Industry Email List still doesn't tell you whether or not your campaigns are making money. And if your campaigns aren't making money, why are you running them? Unfortunately, it can be difficult to track your paid search campaigns down to sales data. Ecommerce is pretty straightforward, but once you Industry Email List get past that, it can be difficult to tie your actual sales data to your campaign performance.
You often need some kind of CRM like Salesforce Industry Email List and you need to understand how to connect all the dots. But is it worth it? Absolutely. Let's take a look at what our law firm's hypothetical campaign sales data shows. Suddenly Campaign 4 went from zero to hero. It may not have a high CPC or conversion rate, but its return on ad spend (ROAS) is Industry Email List almost double the ROAS of any other campaign. So what does this actually tell us? Well, on the one hand, it's clear that campaign 4 attracts people who are much more likely to buy than people participating in any of the other