Jul 28, 2022
In General Discussions
Optimize the previous processes and constantly identify points for improvement in the different processes. In addition to those previously described, the Product Managers will also have some functions such as: Define a vision for the product and a clear roadmap with deliverables over time to test the value with the market. Periodically analyze the needs of users to improve the delivery of value. This through both qualitative and quantitative methodologies. Analyze the macro trends of your sector and trends in the type of product to have an updated solution. Coordinate and monitor the perception of the brand and the product by the different customer segments. Prioritize the functionalities of the product, translating it into ROI . In other words, those functionalities that generate a higher return in the company's accounts will be prioritized. Now, this is the general structure of the work of a PM but there are many other variables that we have to consider in order to analyze what the day-to-day life of a Product Manager is like: The industry As we have said in previous points, the PM's job is to identify the needs of potential customers and develop products that cover them. This will vary greatly depending on the sector in which the company operates. It will be very different to work in the pharmaceutical industry Whatsapp List than in the automotive industry or in the Software as a service industry. Therefore, the best PMs are those who have previous experience in the world in which they are going to work. The size of the company The size of the company will also be another variable that makes the work of a PM radically different. For example, if you work for a small company or a startup , it is likely that as a PM you will have greater autonomy by integrating more verticals that affect the product. From coordinating the development team to drawing up marketing strategies. However, they will be more incipient, smaller products that will require a higher rate of change and iteration. On the other hand, if you work for a large company or corporation with much larger products and a large customer base, your control over the product will be much more limited. That is, you will dedicate yourself to optimizing a small part of the product. However, the ultimate impact on the consumer can be huge. He thinks that improving billing by 1% due to better onboarding in a product that millions of people use is a very high impact on the company's accounts.